At 77fb, we understand that your trust is our most valuable asset. This Privacy Policy transparently explains how we collect, use, store, and protect your personal information throughout your use of our gaming platform.
Welcome to the 77fb Privacy Policy. This document is a binding agreement between you as a user of our platform and 77fb as the data controller. We take the privacy and security of every member's personal information seriously.
This Privacy Policy has been prepared to comply with the requirements of Malaysia's Personal Data Protection Act 2010 (PDPA) and international best standards in personal data management. By registering for or using the 77fb platform, you agree to the collection and processing of your personal data as described in this document.
We wish to make clear that 77fb has never and will never sell, rent, or trade your personal data to any third party for their own commercial purposes. Every use of your data is solely to enhance your experience on our platform and to ensure the security of your financial transactions.
77fb collects various types of information depending on how you interact with our platform. Generally, the information we collect falls into two main categories: information you provide directly, and information collected automatically when you use our platform.
During the account registration process and ongoing use of the platform, we collect the following information:
When you browse and use the 77fb platform, our systems automatically record certain technical information required to ensure the platform operates correctly and securely:
| Data Type | Purpose of Collection | Retention Period |
|---|---|---|
| Registration Information | Account management and identity verification | Throughout active account + 5 years |
| KYC Documents | Anti-money laundering law compliance | 7 years after account closure |
| Transaction Records | Financial audits and dispute resolution | 7 years as required by law |
| Activity Log | Platform security and fraud prevention | 90 days |
| Session Cookie Data | Login function and user preferences | Until logout / 30 days |
All data we collect is used for clear and legitimate purposes. 77fb does not use your data for anything unrelated to delivering our gaming platform services. The following are the primary purposes for which your data is used:
Your personal data is used to create and manage your account on the 77fb platform, process deposits and fund withdrawals, verify your identity during the KYC process, and ensure only you have access to your account. This includes sending important notifications related to transactions, password changes, and suspicious account activity.
Technical information such as IP addresses, usage patterns, and login records is used by our security team to detect and prevent fraudulent activity, money laundering, automated bot usage, and unauthorised account access attempts. Our systems continuously monitor for anomalies in transaction patterns and user behaviour to protect all 77fb members.
Aggregated and anonymised usage data is used to analyse platform usage patterns, identify areas for improvement, optimise platform performance, and develop new features that benefit users. This ensures the gaming experience at 77fb is continually enhanced over time.
With your consent, we may use your email address and phone number to send you information about the latest promotions, exclusive bonuses, and special offers that may interest you. You may withdraw this consent at any time through your account settings or by contacting our support team.
77fb only shares user information in strictly limited circumstances and for legitimate purposes. All data sharing is subject to strict confidentiality agreements and involves only trusted parties.
To process your deposits and withdrawals securely, we need to share the necessary financial information with licensed payment processors we work with. All these payment processors are licensed entities compliant with PCI-DSS standards and subject to the same data protection laws. They may only use your data to process the transactions you request and cannot use it for any other purpose.
In certain circumstances, 77fb may be legally required to disclose user information to relevant authorities. This includes disclosure to law enforcement agencies, courts, or regulatory bodies when there is a valid court order, a financial crime investigation, or compliance requirements under the Anti-Money Laundering, Anti-Terrorism Financing and Proceeds of Unlawful Activities Act 2001 (AMLA).
We use trusted technical service providers to operate our platform infrastructure, including cloud computing services, licensed game providers, and customer support systems. All such providers are bound by strict data processing agreements and may only process your data in accordance with 77fb's instructions.
Protecting your data from unauthorised access, breaches, or misuse is the number one technical priority at 77fb. We continuously invest in the latest security infrastructure to maintain a level of protection on par with international financial institutions.
All data transmitted between your web browser or mobile app and the 77fb servers is protected using encryption SSL/TLS 256-bit. This means every transaction, every login, and every exchange of sensitive information takes place over a fully encrypted channel. Data stored in our databases is also encrypted using AES-256 standards, keeping your information secure even in unforeseen circumstances.
Our IT security team monitors the platform 24 hours a day, 7 days a week using an advanced SIEM (Security Information and Event Management) system. This system automatically detects and raises alerts for any suspicious activity, intrusion attempts, or anomalies in transaction patterns, enabling an immediate response before any damage occurs.
Access to members' personal data within 77fb is strictly limited based on the principle of least privilege. Only staff who require access to specific data to carry out their duties are authorised, and all access is logged and audited regularly. Our staff also undergo periodic data security training and are bound by confidentiality agreements.
The 77fb platform uses cookies and similar tracking technologies to enhance platform functionality and security. Cookies are small text files stored on your device when you visit our platform.
You can manage your cookie settings through your web browser. However, disabling essential cookies may affect platform functionality and your user experience. Please refer to your browser's help section for information on how to manage cookie settings.
77fb retains your personal data only for as long as necessary to fulfil the original purpose of collection or as required by applicable Malaysian law. We maintain a detailed records management policy to ensure data is not kept longer than necessary.
Once your account is closed at your own request or by 77fb's decision, the majority of your personal information will be deleted or anonymised within 30 days. However, financial transaction records, KYC documents, and audit logs will be retained for the period required by Malaysian law — up to seven (7) years — to meet anti-money laundering compliance and financial audit requirements.
When data is no longer needed, we ensure it is securely deleted using verified data erasure methods, so that the information cannot be recovered or accessed by any party after deletion.
Under Malaysia's Personal Data Protection Act 2010 (PDPA), you have certain rights regarding the personal data held by 77fb. We fully respect these rights and are ready to help you exercise them.
You have the right to know what personal data we hold about you and to obtain a copy of it. This request can be made via live chat support.
If the data we hold is inaccurate or outdated, you have the right to request a correction at no charge and without undue delay.
Under certain circumstances permitted by law, you may request the deletion of your personal data. Such requests are subject to legal retention requirements.
You may object to the processing of your data for direct marketing purposes at any time, and we will honour that request promptly.
You may request that we restrict the processing of your data in certain circumstances, such as when you are disputing the accuracy of data we hold.
You have the right to receive the personal data you have provided to us in a machine-readable format for transfer to another platform should you choose to do so.
The 77fb platform is strictly for individuals aged 18 and above. We do not knowingly collect, store, or process personal data from minors. Should we discover that a minor's data has been collected inadvertently, we will take immediate steps to delete that data and close the associated account.
If you are a parent or guardian who discovers that a minor has registered on our platform without your knowledge, please contact our support team immediately via live chat so we can address the matter promptly and thoroughly.
77fb reserves the right to update or amend this Privacy Policy at any time to reflect changes in our privacy practices, new legal requirements, or improvements to how we operate the platform. Members will be notified of any material changes via their registered email or in-platform notification at least seven (7) days before the changes take effect.
The "Updated" date at the top of this page will always reflect the date of the latest version of the Privacy Policy. We encourage you to review this page periodically to stay informed about how we handle your personal data. Continued use of the 77fb platform after any changes take effect will be considered your acceptance of the updated Privacy Policy.
If you have any questions, concerns, or complaints regarding this Privacy Policy or how we handle your personal data, please do not hesitate to contact us. Our Data Protection Officer team is ready to assist you.
You can reach us via:
We are committed to responding to every privacy enquiry within 3 business days. For complaints requiring a thorough investigation, we will provide an update within 30 business days as required by PDPA.
We have built a comprehensive and integrated data protection system to ensure your personal information always remains in safe hands.
Every bit of data moving between your device and the 77fb servers is encrypted to the 256-bit SSL standard — the same level of security used by major banks worldwide to protect their customers' financial transactions.
77fb fully complies with Malaysia's Personal Data Protection Act 2010 (PDPA). All collection and processing of your personal data is conducted within the established legal framework, giving you strong legal protection as a Malaysian player.
Our integrated KYC (Know Your Customer) process ensures that only verified individuals aged 18 and above can access the platform. This is more than a compliance requirement — it is an additional layer of protection for your account and funds.
Our cybersecurity expert team monitors all platform activity around the clock. Our automated threat detection system can identify and block intrusion attempts, phishing attacks, and fraudulent activity in real time before they affect your account.
Unlike many other digital platforms, 77fb has never and will never sell or share user profiles with third-party advertisers or data brokers. Your personal information belongs to you — it is not a business commodity.
Your data is automatically backed up across multiple secure, geographically separated server locations. Our disaster recovery system ensures your information will not be lost even in the most severe technical scenarios.
Answers to the most frequently asked questions by 77fb members regarding personal data protection and account privacy.